Playbook 2

Translating Your Expertise - From Industry Knowledge to Business Value

Here's where most displaced workers get stuck:

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From Layoff to Launch - Your guide to building a business from experience

Why this playbook matters

By now, you know who you help and how to talk about what you do. Playbook 2 turns that clarity into concrete offers—specific ways people can pay you to solve specific problems.

Most displaced workers stall here: they stay in expert mode and never decide exactly what they're selling, how it's delivered, or what it costs. In this playbook, you'll design simple offers, validate that people care enough to act, and outline how you'll deliver results without recreating a full-time job for yourself.

In this playbook, you will:

  • Audit your skills and choose which ones belong in your first offers.
  • Validate that your problem-solution pairs are compelling enough to win real attention.
  • Decide on a starter delivery model that fits your life and risk profile.
  • Set confident, defensible pricing and identify proof points you can use from day one.

Industry Tailored

Our curriculum adapts to you. Whether you come from Big Tech, Healthcare, Finance, or Government, you'll find custom calibration examples showing exactly how to apply these concepts to your background.

Ready to Turn Clarity Into Offers?

With your positioning in place, it's time to turn your expertise into concrete ways people can pay you to solve specific problems. Use LeanPivot.ai's validation tools to test problem-solution fit, design market tests, and set pricing.

Your Fit Analyzer and Pricing Test tools are ready for you in the dashboard.