Fair Pricing That Grows With Your Success
Start free and upgrade as you validate and grow. Prefer flexible usage? Buy AI credits anytime—no subscription required. Over 10,000 founders trust our pricing to be founder-friendly.
Goals & Limits by Tier
We support both SMART goals and Lean goals. Upgrade tiers unlock higher goal limits so you can manage more initiatives simultaneously.
| Tier | SMART Goals | Lean Goals | Total Goals |
|---|---|---|---|
| Free | 6 | 4 | 10 |
| Ideation | 10 | 10 | 20 |
| Validation | 20 | 20 | 40 |
| MVP | 40 | 40 | 80 |
| Launch | 75 | 75 | 150 |
| Growth | 150 | 150 | 300 |
| Investment | Unlimited | Unlimited | ∞ |
Choose Your Journey Stage
Select the plan that aligns with your current startup phase
Validate Your First Idea Risk-Free
Everything you need to test if your idea has legs - without spending a dime. If it doesn't work, you saved yourself months of wasted effort. If it does, upgrade and accelerate.
Get My AI Co-founderWhat's Included:
- 150 AI messages per month (Gemini Flash)
- 4 Core Ideation Tools (with monthly limits)
- Lean Canvas + Customer Profile Builder (3/month each)
- Problem Statement Analyzer + AI Market Scanner (3/month each)
- Creative Ideas (10/month) + 3 SMART goals
- Basic resources & Community access
- Lean Vault storage + Points & badges
Perfect For:
- First-time entrepreneurs
- Testing startup ideas
- Learning lean methodology
- Exploring the platform
Move from "maybe this will work" to "I know this will work"
- ≈2.4k AI coaching messages/month
- SMART + Lean goals (starter limits)
- Guided ideation workflows with PivotPal assistance
- Premium resources access
- 10 bonus AI credits included
Complete Ideation Stage
Resources Included
Ideation-stage resources: business model templates, market research guides, competitor analysis frameworks, and more.
Usage Limits
Test with real customers before building anything
- ≈4.8k AI coaching messages/month
- Everything in Ideation
- Evidence‑based validation workflows (interviews, tests, surveys)
- 25 bonus credits included
Tools Included
Resources Included
All Ideation resources plus Validation-stage resources: customer interview templates, survey design guides, market sizing tools, and more.
Usage Limits
Build and launch faster than competitors
or $290/year (save $58)
- ≈7.2k AI coaching messages/month
- Everything in Validation
- Product planning & build workflows with PivotPal support
- 50 bonus credits included
Tools Included
Resources Included
All previous resources plus MVP-stage resources: feature prioritization frameworks, user story templates, product roadmap guides, and more.
Usage Limits
For launching your product to market
Annual pricing coming soon
- ≈9.6k AI coaching messages/month
- Everything from MVP tier
- Complete Launch Stage (7 tools)
- Marketing Plan Generator
- Revenue Sharing Application
- Advanced Mentorship
- 100 bonus AI credits
Tools Included
Resources Included
All previous resources plus Launch-stage resources: go-to-market strategy templates, marketing plan frameworks, PR outreach templates, and more.
Usage Limits
For scaling and optimizing your business
Annual pricing coming soon
- ≈12k AI coaching messages/month
- Everything from Launch tier
- Complete Growth Stage (12 tools)
- A/B Testing Tools
- Active Revenue Sharing
- Priority Support
- 200 bonus AI credits
Tools Included
Resources Included
All previous resources plus Growth-stage resources: growth experiment templates, retention strategy guides, conversion optimization frameworks, and more.
Usage Limits
For fundraising and enterprise scale
Annual pricing coming soon
- Unlimited AI coaching messages
- All Growth features
- Investment-stage tools
- Unlimited goals & resources
Tools Included
Resources Included
All previous resources plus Investment-stage resources: pitch deck templates, financial model spreadsheets, investor outreach scripts, and more.
Usage Limits
Flexible Usage: Prefer pay-as-you-go? Purchase AI credits anytime from the credits page.
Lean Vault
A connected workspace where your ideas, canvases, personas, research, and plans are saved, versioned, and linked together.
What's stored in your vault:
- Ideas & Notes – quick captures, brainstorming, and inspirations
- Ideation Docs – canvases, customer profiles, value statements, problem briefs
- Validation Docs – interview scripts, research summaries, experiment logs
- MVP Docs – user stories, specifications, usability findings
- Launch & Growth – go‑to‑market plans, metrics snapshots, experiment outcomes
Points & Gamification
Earn points, unlock badges, and track your startup progress
How points work:
- Earn points for completing goals and milestones
- Unlock badges for startup achievements
- Climb the leaderboard and connect with top founders
- Points multiplier increases with higher tiers
1.0x
1.4x
2.0x
Feature Comparison
Detailed breakdown of what's included in each tier
| Feature | Free | Ideation | Validation | MVP | Launch | Growth | Investment |
|---|---|---|---|---|---|---|---|
| Daily Messages | 5 | 80 | 160 | 240 | 320 | 400 | Unlimited |
| Monthly Messages | 150 | 2400 | 4800 | 7200 | 9600 | 12000 | Unlimited |
| Bonus Credits | - | 10 | 25 | 50 | 100 | 200 | 500 |
| Goals Limit | 10 | 20 | 40 | 80 | 150 | 300 | ∞ |
| Resources/Month | 5 | 30 | 30 | 50 | 100 | 200 | -1 |
| Points Multiplier | 1.0x | 1.2x | 1.3x | 1.4x | 1.5x | 1.7x | 2.0x |
| Lean Vault Storage | |||||||
| Regular Price | Free | $7/mo | $19/mo | $29/mo | $49/mo | $59/mo | $99/mo |
| Annual Price | Free | $70/yr | $190/yr | $290/yr | $490/yr | $590/yr | $990/yr |
| Available Now |
AI Coaching Usage & Fair‑Use
To ensure a smooth experience for all customers, we apply soft throttling after you reach about 80% of your monthly token budget. You can keep working (we gradually reduce throughput), or upgrade / buy credits to restore full speed. No hard cut‑offs.
| Plan | Daily Messages | Monthly Messages | Lean Vault | Token Budget (monthly) |
|---|---|---|---|---|
| Free | 5 | 150 | 50000 | |
| Ideation | 54 | 1,623 | 720000 | |
| Validation | 108 | 3,247 | 1440000 | |
| MVP | 194 | 5,844 | 2160000 | |
| Launch | 303 | 9,091 | 2900000 | |
| Growth | 411 | 12,338 | 4000000 | |
| Investment | Unlimited | Unlimited | 8000000 |
Buy AI Credits Without a Subscription
Perfect for solopreneurs and indie hackers who prefer flexible usage
Fair, Simple Credit Packs
How Credits Work
- No subscription required — buy only what you need
- Credits never expire — use anytime
- 1 credit = 1 AI message — simple and transparent
- Instant access after purchase
| Credits | Price | Per Credit | Notes |
|---|---|---|---|
| 250 Credits | $4.99 | ~$0.020 | Starter Pack |
| 500 Credits | $8.99 | ~$0.018 | Most Popular |
| 1,000 Credits | $14.99 | ~$0.015 | Best Value |
Credit purchases are processed securely via Stripe
Credit Packs vs Subscriptions
Credits are a low-commitment onramp. Subscriptions unlock tools, resources, and large monthly coaching allotments.
| Feature | AI Credit Packs | Subscriptions (Ideation → Investment) |
|---|---|---|
| Commitment | One-time purchase | Monthly or annual |
| Expiration | Credits never expire | Access continues while subscribed |
| AI Coaching | Only as many credits as purchased (1 credit = 1 message) | Large monthly allotment of messages (up to unlimited) |
| Startup Tools | ❌ Not included | ✅ Stage tools unlocked per tier |
| Lean Vault Access | Limited to ideas & notes | ✅ Full vault: ideation, validation, MVP, launch docs |
| Resources | ❌ Not included | ✅ Premium templates, research guides, playbooks |
| Gamification | ❌ No points, badges, or leaderboard | ✅ Earn points, unlock badges, climb leaderboards |
| Best For | Indie hackers testing LeanPivot; occasional coaching | Founders actively building, validating, and scaling |
| Example Cost | $14.99 for 1000 credits (~$0.015/credit) | $7/month for 2400 messages + tools + resources |
Start Your Startup Journey Today
Begin with a free account and 150 AI messages per month. Upgrade for more features and better value.