Simple Pricing for Your Startup Journey
Start free and upgrade as you grow. No subscription required - purchase credits as needed.
Choose Your Journey Stage
Select the plan that aligns with your current startup phase
Start Your Journey
Perfect for exploring your startup idea and learning the lean methodology
Get Started FreeWhat's Included:
- 150 AI messages per month (Gemini Flash)
- 3 SMART goals + 2 Lean experiments
- Business & Marketing plan generators
- Basic resources & Community access
- Lean Vault storage for your documents
- Earn points & badges
Perfect For:
- First-time entrepreneurs
- Testing startup ideas
- Learning lean methodology
- Exploring the platform
For founders exploring and validating ideas
or $70/year (save $14)
- 1,600+ AI coaching messages per month
- SMART goals (limit: 20)
- Premium resources
- Ideation-stage tools
- 10 bonus credits included
Tools Included
Resources Included
Ideation-stage resources: business model templates, market research guides, competitor analysis frameworks, and more.
Usage Limits
For testing market fit and customer needs
or $190/year (save $38)
- 3,200+ AI coaching messages per month
- All Ideation features
- Validation-stage tools
- 25 bonus credits included
Tools Included
Resources Included
All Ideation resources plus Validation-stage resources: customer interview templates, survey design guides, market sizing tools, and more.
Usage Limits
For building and launching your MVP
or $320/year (save $64)
- 5,800+ AI coaching messages per month
- All Validation features
- MVP-stage tools
- 50 bonus credits included
Tools Included
Resources Included
All previous resources plus MVP-stage resources: feature prioritization frameworks, user story templates, product roadmap guides, and more.
Usage Limits
For scaling your startup
or $490/year (save $98)
- 9,000+ AI coaching messages per month
- All MVP features
- Launch-stage tools
- Priority support
Tools Included
Resources Included
All previous resources plus Launch-stage resources: go-to-market strategy templates, marketing plan frameworks, PR outreach templates, and more.
Usage Limits
For rapid scaling and optimization
or $990/year (save $198)
- 12,300+ AI coaching messages per month
- All Launch features
- Growth-stage tools
- Advanced analytics
Tools Included
Resources Included
All previous resources plus Growth-stage resources: growth experiment templates, retention strategy guides, conversion optimization frameworks, and more.
Usage Limits
For fundraising and enterprise scale
or $1,990/year (save $398)
- Unlimited AI coaching messages
- All Growth features
- Funding-stage tools
- Unlimited goals & resources
Tools Included
Resources Included
All previous resources plus Funding-stage resources: pitch deck templates, financial model spreadsheets, investor outreach scripts, and more.
Usage Limits
Credit Purchases Coming Soon: Free users will be able to purchase AI credits as needed. For now, upgrade to a paid plan for more messages and additional features.
Lean Vault
Your secure repository for all generated documents and startup assets
What's stored in your vault:
- Business Plans - All versions and iterations
- Lean Canvases - Track your pivots over time
- Customer Personas - Build your user profiles
- Marketing Plans - Go-to-market strategies
- SWOT Analyses - Strategic assessments
- Experiment Results - Learn from your tests
Points & Gamification
Earn points, unlock badges, and track your startup progress
How points work:
- Earn points for completing goals and milestones
- Unlock badges for startup achievements
- Climb the leaderboard and connect with top founders
- Points multiplier increases with higher tiers
1.0x
1.4x
2.0x
Feature Comparison
Detailed breakdown of what's included in each tier
| Feature | Free | Ideation | Validation | MVP | Launch | Growth | Funding |
|---|---|---|---|---|---|---|---|
| Daily Messages | 5 | 54 | 108 | 194 | 303 | 411 | Unlimited |
| Monthly Messages | 150 | 1,623 | 3,247 | 5,844 | 9,091 | 12,338 | Unlimited |
| Bonus Credits | - | 10 | 25 | 50 | 100 | 200 | 500 |
| Goals Limit | 3 | 20 | 25 | 50 | 100 | 200 | Unlimited |
| Resources/Month | 5 | 30 | 30 | 50 | 100 | 200 | Unlimited |
| Points Multiplier | 1.0x | 1.2x | 1.3x | 1.4x | 1.5x | 1.7x | 2.0x |
| Lean Vault Storage | |||||||
| Regular Price | Free | $7/mo | $19/mo | $32/mo | $49/mo | $99/mo | $199/mo |
| Annual Price | Free | $70/yr | $190/yr | $320/yr | $490/yr | $990/yr | $1,990/yr |
| Available Now |
AI Coaching Usage Limits
Our AI coaching is powered by state-of-the-art language models
| Plan | Daily Messages | Monthly Messages | Lean Vault |
|---|---|---|---|
| Free | 5 | 150 | |
| Ideation | 54 | 1,623 | |
| Validation | 108 | 3,247 | |
| MVP | 194 | 5,844 | |
| Launch | 303 | 9,091 | |
| Growth | 411 | 12,338 | |
| Funding | Unlimited | Unlimited |
Purchase Credits Without a Subscription
Coming Soon - Credit purchases will be available for all users
AI Credits for Free Users - Coming Soon
How Credits Will Work:
- No Subscription Required: Buy only what you need
- Never Expire: Use your credits anytime
- 1 Credit = 1 Message: Simple and transparent
- Instant Access: Start using immediately after purchase
| Credits | Price | Per Credit | Savings |
|---|---|---|---|
| 100 Credits | $5 | $0.05 | - |
| 500 Credits | $20 | $0.04 | 20% OFF |
| 1,000 Credits | $35 | $0.035 | 30% OFF |
This feature is currently in development
Start Your Startup Journey Today
Begin with a free account and 150 AI messages per month. Upgrade for more features and better value.