Fair Pricing That Grows With Your Success
Start free and upgrade as you validate and grow. Prefer flexible usage? Buy AI credits anytime—no subscription required. Designed to be founder-friendly from day one.
Choose Your Journey Stage
Select the plan that aligns with your current startup phase
Validate Your First Idea Risk-Free
Everything you need to test if your idea has legs - without spending a dime. If it doesn't work, you saved yourself months of wasted effort. If it does, upgrade and accelerate.
Get My AI Co-founderWhat's Included:
- 300 AI messages per month
- AI Trend Scanner (3/month)
- Creative Ideas Generator (10/month)
- Business Plan Generator (1/month)
- Marketing Plan Generator (1/month)
- 6 SMART Goals + 4 Lean Goals
- Basic resources & Community access
- Lean Vault storage + Points & badges
Perfect For:
- First-time entrepreneurs
- Testing startup ideas
- Learning lean methodology
- Exploring the platform
Move from "maybe this will work" to "I know this will work"
- 4.8k AI coaching messages/month
- 6 ideation stage tools
- SMART + Lean goals (starter limits)
- Guided ideation workflows with PivotBuddy
- Premium resources access
- Join Community Spaces & LeanQuests
- Community Blog & Following System
- 2 LeanQuests/month (50 max coin reward)
- 20 direct messages/day (10 conversations)
- 0 bonus PivotCoins monthly
6 Ideation Tools Included
Resources Included
Ideation-stage resources: business model templates, market research guides, competitor analysis frameworks, and more.
Usage Limits
Test with real customers before investing in development
- 9.6k AI coaching messages/month
- 12 validation tools (6 Ideation + 6 Validation)
- SMART + Lean goals (increased limits)
- Premium resources access
- Join Community Spaces & LeanQuests
- Community Blog & Following System
- 4 LeanQuests/month (100 max coin reward)
- 50 direct messages/day (25 conversations)
- 25 bonus PivotCoins monthly (worth $0.25)
12 Tools Included (6 Ideation + 6 Validation)
Resources Included
All Ideation resources plus Validation-stage resources: customer interview templates, survey design guides, market sizing tools, and more.
Usage Limits
Build and launch faster than competitors
or $190/year (save $38)
- 14.4k AI coaching messages/month
- 20 MVP tools (12 Validation + 8 MVP)
- SMART + Lean goals (expanded limits)
- Full resource library access
- Join Community Spaces & LeanQuests
- Community Blog & Following System
- 10 LeanQuests/month (200 max coin reward)
- 100 direct messages/day (50 conversations)
- 50 bonus PivotCoins monthly (worth $0.50)
20 Tools Included (12 Validation + 8 MVP)
Resources Included
All previous resources plus MVP-stage resources: feature prioritization frameworks, user story templates, product roadmap guides, and more.
Usage Limits
Launch your product to market with confidence
Annual pricing coming soon
- 19.2k AI coaching messages/month
- 27 launch tools (20 MVP + 7 Launch)
- Marketing Plan Generator included
- PDF & Image upload for analysis
- Revenue sharing application access
- Join Community Spaces & LeanQuests
- Community Blog & Following System
- 20 LeanQuests/month (500 max coin reward)
- 200 direct messages/day (100 conversations)
- 100 bonus PivotCoins monthly (worth $1.00)
Tools Included
Resources Included
All previous resources plus Launch-stage resources: go-to-market strategy templates, marketing plan frameworks, PR outreach templates, and more.
Usage Limits
Scale and optimize your growing business
Annual pricing coming soon
- 24k AI coaching messages/month
- 39 growth tools (27 Launch + 12 Growth)
- A/B Testing & optimization tools
- PDF & Image upload for analysis
- Priority support included
- Join Community Spaces & LeanQuests
- Community Blog & Following System
- 40 LeanQuests/month (1,000 max coin reward)
- 500 direct messages/day (250 conversations)
- 200 bonus PivotCoins monthly (worth $2.00)
Tools Included
Resources Included
All previous resources plus Growth-stage resources: growth experiment templates, retention strategy guides, conversion optimization frameworks, and more.
Usage Limits
Fundraising and enterprise scale support
Annual pricing coming soon
- Unlimited AI coaching messages
- All tools unlocked (full platform access)
- Unlimited goals & resources
- PDF & Image upload for analysis
- White-glove support & onboarding
- Join Community Spaces & LeanQuests
- Community Blog & Following System
- Unlimited LeanQuests (5,000 max coin reward)
- 1,000 direct messages/day (500 conversations)
- 500 bonus PivotCoins monthly (worth $5.00)
Tools Included
Resources Included
All previous resources plus Investment-stage resources: pitch deck templates, financial model spreadsheets, investor outreach scripts, and more.
Usage Limits
Flexible Usage: Prefer pay-as-you-go? Purchase AI credits anytime from the credits page.
Goals & Limits by Tier
We support both SMART goals and Lean goals. Upgrade tiers unlock higher goal limits so you can manage more initiatives simultaneously.
| Tier | SMART Goals | Lean Goals | Total Goals |
|---|---|---|---|
| Free | 6 | 4 | 10 |
| Ideation | 10 | 10 | 20 |
| Validation | 20 | 20 | 40 |
| MVP | 40 | 40 | 80 |
| Launch | 75 | 75 | 150 |
| Growth | 150 | 150 | 300 |
| Investment | Unlimited | Unlimited | ∞ |
Lean Vault
A connected workspace where your ideas, canvases, personas, research, and plans are saved, versioned, and linked together.
What's stored in your vault:
- Ideas & Notes – quick captures, brainstorming, and inspirations
- Ideation Docs – canvases, customer profiles, value statements, problem briefs
- Validation Docs – interview scripts, research summaries, experiment logs
- MVP Docs – user stories, specifications, usability findings
- Launch & Growth – go‑to‑market plans, metrics snapshots, experiment outcomes
- Investment Docs – pitch decks, financial models, investor updates, fundraising materials
Points & Gamification
Earn points, unlock badges, level up, and earn PivotCoins for discounts
How points work:
- Earn points for completing goals and milestones
- Level up and earn coin bonuses automatically (up to 5,100 PivotCoins/$51)
- Unlock badges for startup achievements
- Climb the leaderboard and connect with top founders
- Points multiplier increases with higher tiers
Points Multiplier by Tier:
1.0x
1.4x
2.0x
Feature Comparison
Detailed breakdown of what's included in each tier
| Feature | Free | Ideation | Validation | MVP | Launch | Growth | Investment |
|---|---|---|---|---|---|---|---|
| AI Coach Chats (Daily) | 10 | 160 | 320 | 480 | 640 | 800 | Unlimited |
| AI Coach Chats (Monthly) | 300 | 4.8k | 9.6k | 14.4k | 19.2k | 24k | Unlimited |
| Monthly Bonus Coins | — | 0 | 25 PivotCoins | 50 PivotCoins | 100 PivotCoins | 200 PivotCoins | 500 PivotCoins |
| Goals Limit | 10 | 20 | 40 | 80 | 150 | 300 | ∞ |
| LeanQuests per Month | — | 2 | 4 | 10 | 20 | 40 | Unlimited |
| Max LeanQuest Reward | — | 50 PivotCoins | 100 PivotCoins | 200 PivotCoins | 500 PivotCoins | 1,000 PivotCoins | 5,000 PivotCoins |
| Direct Messages per Day | — | 20 | 50 | 100 | 200 | 500 | 1,000 |
| Max Conversations | — | 10 | 25 | 50 | 100 | 250 | 500 |
| Points Multiplier | 1.0x | 1.2x | 1.3x | 1.4x | 1.5x | 1.7x | 2.0x |
| Community Spaces & Blog | |||||||
| Lean Vault Storage | |||||||
| Regular Price | Free | $5/mo | $9/mo | $19/mo | $49/mo | $59/mo | $99/mo |
| Annual Price | Free | $50/yr | $90/yr | $190/yr | $490/yr | $590/yr | $990/yr |
| Available Now |
AI Coaching Usage & Fair‑Use
To ensure a smooth experience for all customers, we apply soft throttling after you reach about 80% of your monthly token budget. You can keep working (we gradually reduce throughput), or upgrade / buy credits to restore full speed. No hard cut‑offs.
| Plan | Daily Messages | Monthly Messages | Lean Vault | Token Budget (monthly) |
|---|---|---|---|---|
| Free | 5 | 150 | 100k | |
| Ideation | 54 | 1.6k | 1.4M | |
| Validation | 108 | 3.2k | 2.9M | |
| MVP | 194 | 5.8k | 4.3M | |
| Launch | 303 | 9.1k | 5.8M | |
| Growth | 411 | 12.3k | 8M | |
| Investment | Unlimited | Unlimited | 16M |
Earn PivotCoins by Leveling Up
As you use LeanPivot tools, complete goals, and engage with the platform, you earn points and level up. Each level unlocks LeanCoin rewards!
How It Works
- Earn Points: Complete goals (100 pts), milestones (25 pts), use tools (50-100 pts), coaching sessions (50 pts)
- Level Up: Reach point thresholds to unlock new levels
- Get PivotCoins: Receive LeanCoin bonuses automatically when you level up (100 PivotCoins = $1)
- Use PivotCoins: Apply PivotCoins as discounts on subscriptions (up to 40% off)
| Level | Points Required | Title | LeanCoin Reward | $ Value | Cumulative PivotCoins | Typical Stage |
|---|---|---|---|---|---|---|
| 1 | 0 | Startup Explorer | 50 PivotCoins | $0.50 | 50 | Onboarding |
| 2 | 100 | Idea Generator | 50 PivotCoins | $0.50 | 100 | Ideation |
| 3 | 250 | Problem Solver | 100 PivotCoins | $1.00 | 200 | Ideation |
| 4 | 500 | Market Researcher | 100 PivotCoins | $1.00 | 300 | Validation |
| 5 | 850 | Validation Expert | 150 PivotCoins | $1.50 | 450 | Validation |
| 6 | 1,300 | MVP Builder | 150 PivotCoins | $1.50 | 600 | MVP |
| 7 | 1,850 | Product Developer | 200 PivotCoins | $2.00 | 800 | MVP |
| 8 | 2,500 | Launch Strategist | 200 PivotCoins | $2.00 | 1,000 | Launch |
| 9 | 3,300 | Growth Hacker | 250 PivotCoins | $2.50 | 1,250 | Growth |
| 10 | 4,250 | Scaling Expert | 250 PivotCoins | $2.50 | 1,500 | Growth |
| 11 | 5,350 | Market Leader | 300 PivotCoins | $3.00 | 1,800 | Investment |
| 12 | 6,600 | Startup Veteran | 300 PivotCoins | $3.00 | 2,100 | Investment |
| 15 | 10,000 | Industry Innovator | 500 PivotCoins | $5.00 | 3,100 | Advanced |
| 20 | 20,000 | Ecosystem Builder | 1,000 PivotCoins | $10.00 | 5,100 | Expert |
Total Earning Potential
By actively using LeanPivot and reaching Level 20, you can earn up to 5,100 PivotCoins ($51 value) in discounts!
Use PivotCoins for significant subscription discounts or to fund LeanQuests for testing and validation. Earn more by completing LeanQuests created by other founders and referring new users!
Complete Goals
Create SMART goals (100 pts), complete milestones (25 pts), achieve goals (200 pts)
Use Tools
Generate Lean Canvas, create Value Propositions, build PRDs (50-100 pts each)
Get Coaching
AI coaching sessions (50 pts), daily logins (5 pts), community engagement (10 pts)
About PivotCoins
PivotCoins are a virtual currency used exclusively within the LeanPivot platform. They can be earned through:
- Monthly subscription bonuses (as shown above)
- Leveling up through platform engagement (up to 5,100 PivotCoins/$51 value)
- Completing LeanQuests and community challenges
- Referring other users (100 PivotCoins per paid conversion)
Important: PivotCoins have no cash value and cannot be exchanged for money outside the platform. They can only be redeemed for subscription discounts (up to 40% off) on LeanPivot.ai. LeanCoin balances do not expire as long as your account remains active.
Start Your Startup Journey Today
Begin with a free account and 150 AI messages per month. Upgrade for more features and better value.