Chapter 11 of 15

Chapter 11: Deep Dive - Pricing Architectures

The Value Stick, pricing page psychology, and trial vs freemium.

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Works Cited & Recommended Reading

GTM Strategy & Frameworks

1. Complete Go-To-Market (GTM) Strategy Framework with Examples. Slideworks
2. The Lean GTM Framework: A Founder's Guide. Seed Through Series
3. 6 Steps to Creating a Go-to-Market Plan. YouTube
4. How to Build a GTM Strategy Without Guesswork in 2026. Via Marketing
5. GTM Strategy for SaaS: Step-by-Step Process & Examples. Default

Growth Loops & Viral Mechanics

6. Growth Loops: Transcending AARRR Frameworks. Reforge
7. Brian Balfour on Flywheels, Funnels, and the Future. Proof Blog
8. The 4 Growth Frameworks You Need to Build a $100M Product. Reforge
9. Four Fits For $100M+ Growth. Brian Balfour
10. Product Channel Fit Will Make or Break Your Growth Strategy. Brian Balfour
11. What is K-Factor? Complete Viral Growth Guide. Arfadia
12. Viral growth explained with a formula for the viral factor. Hacker News
13. Why more retention drives more viral growth. Andrew Chen
14. Discover content growth loops. Reforge
15. Discover paid growth loops. Reforge

Bullseye Framework & Channel Selection

16. Strategize, Test, Measure: The Bullseye Framework. Brian Balfour
17. Bullseye Framework: The Definitive Guide To Traction Channels. DesignWithValue
18. The 19 Traction Channels for Extraordinary Growth. GrowthRocks
19. How does the Bullseye method compare with other frameworks? Medium
20. 24 Budget-Friendly Marketing Ideas for Startups Under $500. KeyGroup
21. 24 Marketing Ideas for Startups Under $500. M1-Project

Pricing Strategy & Van Westendorp

22. Pricing Products the Silicon Valley Way - Van Westendorp Model. First Principles
23. How To Price Your Product: Van Westendorp Pricing Model. Forbes
24. Conducting a pricing survey with Van Westendorp. Startup Recipes
25. Van Westendorp Price Sensitivity Survey Template. Contentsquare
26. A complete guide to Van Westendorp + How to graph it in Excel. The Maykin
27. Van Westendorp Price Optimization Using LimeSurvey. LimeSurvey

Value-Based Pricing & Economics

28. EVC, a value-based pricing technique based on Competitive Analysis. Gocious
29. PRICING ECONOMIC VALUE TO THE CUSTOMER. MIT OpenCourseWare
30. Value-Based Pricing: Pricing on Customer Outcomes - 2026 Guide. Rework
31. SaaS Unit Economics: Pricing for Growth. Lucid.Now
32. Mastering Value-Based Pricing Calculation. Togai
33. Value-based pricing example: Pricing SaaS products by value. Orb Billing

Unit Economics & SaaS Metrics

34. LTV/CAC Ratio: Guide for Startup Founders. Lucid.Now
35. LTV:CAC Ratio: What It Is & How To Calculate It. Klipfolio
36. CAC Trends for Growth-Stage Companies 2025. Phoenix Strategy Group
37. 2025 SaaS Benchmarks: CAC Payback. ScaleXP
38. CAC in SaaS: How to calculate, benchmark, and improve. Stripe
39. Go-To-Market Fit: SaaS KPIs & Metrics. Oxx VC
40. 2025 B2B SaaS Benchmarks: CAC, NRR & Growth Rate Metrics. Pavilion
41. 2025 Private B2B SaaS Company Growth Rate Benchmarks. SaaS Capital

Product-Market Fit & Sean Ellis Test

42. How to Measure Product Market Fit: Tips & Metrics to Master. First Round Review
43. How the 40% Rule Can Help You Find Product-Market Fit. Usetiful
44. Measure and improve product/market fit with the 40% test. Reforge
45. SaaS churn and user retention rates: 2025 global benchmarks. Pendo
46. SaaS NPS Benchmarks 2025: Software Company Scores. NPSpack
47. 38 SaaS NPS Benchmarks & Top SaaS eNPS scores. Customer Gauge

Activation, PLG & Experimentation

48. What is Activation Rate? Full Guide With Examples. Eppo
49. 20 Product-led Growth Examples to Inspire Your Own Strategy. Userpilot
50. 8 Inspiring Product Led Growth Examples to Emulate in 2025. Development Corporate
51. Growth Experiments Templates. Todoist
52. Experiment Canvas Template. Soren Kaplan

Channel Saturation & Risk

53. Diminishing Returns: Accounting for Channel Saturation. Recast MMM
54. MMM: Saturation Curves. Indaru
55. Advertising response curves: What are they and why do you need them? Sellforte
56. Essential Steps for Risk Managers in Product Launches. LaunchPad Agency
57. Top 10 Product Risk Assessment Templates. SlideTeam

This playbook synthesizes research from traction methodologies, growth engineering, and value-based pricing frameworks. Some book links may be affiliate links.

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